One of the most successful ways of marketing sneakers is through athletes. When little kids, teens, or even adults see their favorite player wearing a new sneaker, the appeal for that model automatically goes through the roof and becomes a necessity to that person’s shoe collection. The number one sport for footwear sales due to the athletes is basketball. There are over 100 NBA players that are sponsored by a shoe brand; most being Nike or Adidas but some even sport Reeboks, Under Armour, or Converse. This all started in 1989 when Michael Jordan was sponsored by Nike. Since then MJ started his own company under Nike, labeled Air Jordan. Air Jordan sponsors many basketball players but less than ten years ago they started sponsoring different sports such as baseball, football, and even motorcycle racing. Much like billboards or NASCAR cars, wherever these players go they rep their respected brands.
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